As Good as it Gets: Clarins Everlasting Foundation SPF15 promises 15 hours of confident cover
For Spring 2010, the clever people in the Clarins laboratory have gone back to base and produced a foundation that ticks everything on the wish list – this is as good as foundation gets.
 Clarins new Everlasting Foundation 10 shades, £23.00 for 30ml from Clarins counters throughout Northern Ireland from February 2010 – women want it all when it comes to a foundation. And, with a melting texture that delivers flawless coverage, a radiant and even make-up result and the promise of 15 hour cover, Clarins new Everlasting Foundation SPF 15 will surely satisfy even the most demanding perfectionists. This performance foundation works on four levels:• High Fidelity System : an innovative film that ensures long-holdClarins High Fidelity System is the performance secret behind Everlasting Foundation SPF 15 - an invisible microfilm formulated with new generation silicones, 100% natural and environmentally-friendly white clay and hectorite. The silicones present in the High Fidelity System are highly compatible with skin's hydrolipidic film while rhassoul absorbs dampness and excess sebum. This ensures even foundation coverage and lasting hold which helps the complexion stay impeccable all day long. • Light-Optimizing complex: ensures complexion radiance. By using an optical effect, Clarins exclusive "Light- Optimizing" complex combines soft focus pigments and mother of pearl to instantly capture, diffuse and magnify light. Skin appears smooth as fine lines and imperfections are optically "erased". • Plant-based micro-patch: controls moisture to keep skin toned and comfortable. A Clarins exclusive, this micro-patch forms a hydrofilm which provides both invisible protection against dehydration and a moisture reservoir. • Protection against pollution and free radicals thanks to white tea extract. White tea is a natural protector that helps skin to fight back against environmental aggressions. It has protective benefits that slow down the appearance of lines thanks to a high content of flavonoids, antioxidant molecules capable of trapping free radicals. Protection against UVA and UVB rays SPF 15 provide 100%, micronized mineral filters, suitable for all skin types, that help maintain the foundation's even texture. Photography  Everlasting Foundation Model Shot Everlasting Foundation Package Shot Downloads Everlasting Foundation Press File (11MB) Notes for Beauty EditorsThe Evidence: Everlasting Foundation SPF 15 shades don't fade and stay fresh-looking all day. The non-transfer effect of Everlasting Foundation SPF 15 was tested by a consumer panel. By using a chromameter® to measure colour on a white paper tissue before and after contact with foundation during a one hour period, non-transfer claims for Everlasting Foundation SPF15 were substantiated. • Clarins new Everlasting Foundation 10 shades, £23.00 for 30ml from Clarins counters throughout Northern Ireland from February 2010. • For the latest news on Clarins products and events in Northern Ireland, visit http://www.omniamc.com/pages/news.aspMedia contact: Anna Mooney at OMNIA MEDIA T: (+44) 02890 447607 anna@omniamc.com
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