Clarins
The Launch of Clarins Expertise3P (E3P)
The client: Omnia was appointed to handle global skincare brand Clarins' media communications in 2003 and has helped the brand maintain its market leading position in Northern Ireland through consistent, high quality media coverage. The brief: In 2007, Clarins launched a series of breakthrough products, beginning with E3P, a product designed to protect skin from the damaging effects of pollution, electro-magnetic pollution emitted from mobile phones, electronic equipment and other free radicals. The approach: The Omnia team designed a launch event - to introduce the new product and its properties to consumer media -around a futuristic science lab theme, transforming the Ormeau Baths Art Gallery in Belfast with high gloss white walls, large TV screen installations, a multimedia presentation; test tube cocktails, cacti, lab equipment, and white lab-coated event staff. Mini cacti in triangular glass vases were hand delivered with invitations to key media, and 28 media from Ireland, north and south, attended the launch event. The result: The launch resulted in widespread media coverage, generating 34 stories, and a complete sell out of the new product at Clarins counters across Northern Ireland.
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Genesis Breads
Launch of Crafty range
The client: One of NI's most innovative FMCG companies, Genesis Breads has built a UK-wide respected brand for their Crafty range of artisan inspired breads. The brief: Genesis appointed Omnia to handle the launch of Crafty in its native Northern Ireland market and to stimulate enough press coverage to assist the brand in winning key multiple retail contract in the UK. The target audiences were consumers and retail buyers. The approach: Omnia devised a two pronged campaign for lifestyle, business and trade media. Lifestyle journalists experienced Genesis Crafty at close quarters through a baking masterclass with Genesis and local cookery event company Who's Cooking, where they learned about the heritage of the brand (Genesis started life as a traditional home bakery in Magherafelt four decades ago) and gained an understanding the company's commitment to artisan breadmaking. This campaign: "Baking is the New Yoga" - celebrated the return of an appreciation for traditional domestic arts. Novel invitations were created - using a rolling pin and oven glove, and press kits were despatched pre-event with baskets of bread and gourmet accompaniments. The baking day was attended by 8 key lifestyle and broadcast journalists, and resulted in 12 in depth stories in Northern Woman, Ulster Tatler, The Irish News, The Newsletter and BBC radio. Key business media were targeted with a business news press release highlighting the brand's growing market share, and individual director and company profiles were negotiated in leading business magazines focusing on the company's entrepreneurial energy and commitment to innovation. The Result: The Crafty Launch and follow up activity in 2005 generated 42 features in print and broadcast media totalling an estimated AVE of £70,000 and combined audience of 1.55m. Omnia was retained to help build the brand, and subsequent launches in Ni and UK media.
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Geoff Mc Conville Opticians
Optique magazine and GeoffMcConville.com
The client: Geoff McConville is one of Ireland's leading optician practices, and one of Omnia's longest standing clients. Thanks to a combination of cutting edge opthalmic technology investment and an unriavlled roster of premium eyewear and sunglass brands, the Geoff McConville brand enjoys a consisient level of media coverage for it activities The brief: With almost ten thousand patients, and a commitment to a very high level of personal attention, Geoff needed a medium to connect with clients beyond the standard two year appointment cycle. The solution: Omnia devised Optique, a stylish twice yearly mini magazine for the practice, which had a three-fold purpose: to showcase the latest products and testing technology at the practice; to promote eye health and regular check ups; and to act as a reference point for consumer media. Omnia Media creates all content for the magazine and works with Holywood based Priory Press to produce the publication. The result: Optique is now in its fourth year and has proved a highly successful and cost effective marketing tool for the practice. In 2007, Omnia Media designed and created a new website for Geoff McConville Opticians, working with its web partner Macula Media, which also incorporated an online version of Optique. www.geoffmcconville.com
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MBA Association of Ireland
Awareness Campaign
The client: The MBA Association of Ireland (MBAAI) is a professional networking organization representing over 2000 MBAs on the island of Ireland. It is in its 41st year, but it is only since 2001 that it incorporated as a not-for-profit company with an advisory board. It hosts around 30 business networking and management education events throughout Ireland, across its six chapter areas. The brief: to raise awareness of the MBA Association and its activities to its key target audiences, and to position its Chief Executive and President and as authoritative media sources for comment on business issues in contemporary Ireland. The approach: Omnia employed a three strand strategy to generate publicity for the MBA Association Guest Speaker series of events; to ensure MBAAI spokesperson were included in commentary pieces on MBA and management education in Ireland; and to support the annual MBA Association conference, creating an annual focal point for significant media coverage on a topical business area. Through a series of planned press releases, media liaison, positioning statements and authored features placed in key business media, Omnia has helped to highlight the scale and scope of the organisation's work and influence in Irish business education, and to create greater understanding of the organisation's function. The result: The MBA Association and its events were included in over 60 media stories in the first eighteen months of the campaign, providing an AVE (Advertising value equivalent) of 188,000 euro, across all the key business and business education in media in Ireland, including several broadcast interviews. MBA News Ireland: Omnia and web partners Macula Media designed an online magazine and membership networking site in 2007, to connect the Association's 2000 plus members and 1500 former members. The site, and its regular e-zine, managed by Omnia Media and dispatched to member's inboxes, has proved a hugely popular and very cost effective initiative. www.mbaainews.com
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The DP Group
Awareness campaign
The Brief: In a congested, overcrowded and largely undifferentiated recruitment sector, the DP Group with offices in Dublin, London and Belfast needed a new approach.
The approach: Omnia concentrated on building awareness amongst key target audiences and businesses in Northern Ireland. One focus was the entrepreneurial dynamism of the founder - the DP Group was formed by the dynamic Rosalyn Rahme who persuaded her former bank manager to join her and expand the group six years ago.
The hallmarks of the agency are professionalism and second-to-none service standards - Omnia focused on conveying this through a series of strong profile and commentary pieces in key business media - resulting in an impressive media clippings portfolio.
RECENT PROJECTS
OMNIA has undertaken successful retainer and project based consultancy for the following clients in the last five years:
Aquanought Master Franchise NI
Aurion Learning
Ballyliffin Lodge and Spa
BeautyPro
Belfast Craft Village
Carpe Diem wellbeing drinks
Clarins
Clarins Men
Donegall Arcade, retail mall, Belfast
Dorman's Bar, Magherafelt
Enterprise Ireland
FYI Start-ups online magazine
Genesis Breads
Geoff Mc Conville Opticians
Grace Neill's Bar & Restaurant
Hair by Harris Babat Sabino
Hillsborough Private Clinic
JTPY Property Development
lifeandlooks.com
MBA Association of Ireland
McAuleys Kitchens
McKay Beauty Parlour
McKays Pharmacy
Mesh Design
Noel Hanna
Nuxe Skincare
Parfums Thierry Mugler
Protexin Healthcare
Recruitni.com
Seven Summits To Sea Level
Stafford Thompson Johnston
Ten Square hotel
The DP Group
The Wine Inns Group
Tresses
Vivioptal Active Energy
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